Infura
Infura
Zero-to-One Product in 1 Month
AI Marketplace
Apr 2025
Infura needed a better way to showcase its expanding suite of blockchain APIs in a way that felt intuitive, developer-friendly, and product-focused. I designed a streamlined API Marketplace that lets users quickly explore categorized APIs—covering gas optimization, transactions, DeFi, and metadata services—while maintaining Infura’s visual brand identity.
From the global search bar to the modular API cards, the layout was built to help dev teams make decisions fast. Each component is scalable for future API additions, responsive across screen sizes, and optimized for real-time product updates. The end result? A high-clarity interface that balances technical depth with product usability.
Context & Challenge
To drive revenue growth and enhance the developer experience, I partnered with leaders in the Infura team to build this zero-to-one marketplace. The goal was to create a centralized hub to streamline API discovery, integration, and management in the fragmented Web3 ecosystem, where developers often struggled to navigate multiple service providers and complex workflows.
Solutions
We designed an API marketplace to:
1. Centralize APIs, SDKs, and Tools: Create a single, searchable hub to streamline API discovery and management.
2. Simplify Integration Processes: Provide key provisioning, access management, and usage analytics to reduce integration friction.
3. Validate Through Iteration: Launch a private Alpha release to test user-centric and technical hypotheses in a controlled environment.
