CoinTerminal
Cointerminal
%32 Increase in Conversion
Crypto
May 2025
Challenge
CoinTerminal, a crypto investment platform, wanted to evolve beyond a transactional app and build credibility with users in a crowded market. The original product had fragmented onboarding, unclear dashboards, and lacked the polish that early-stage investors and founders expect. The goal was to redesign the mobile app to improve retention, expand reach, and position CoinTerminal as a trusted, design-forward brand.
Approach
I led a mobile-first redesign, starting with onboarding and extending into research pages, personalized dashboards, and investment tracking. We introduced modern growth mechanics like referrals, notifications, and support flows, while setting up the foundation for future features such as perpetuals, a Coin Card, and automated trading. The design system emphasized intuitive navigation, credibility-driven visuals, and smooth UX for both experienced and novice investors.
Impact
The redesign transformed CoinTerminal into a credible, retention-oriented product with a clear narrative for users and investors alike. By simplifying flows, prioritizing mobile, and layering in growth features, the app now supports higher trust, easier adoption, and a scalable foundation for future expansion. The work positioned CoinTerminal competitively against benchmarks like Republic while maintaining its own distinct, approachable identity.
Context & Challenge
The product team faced significant challenges due to a fragmented suite of products, leading to:
• Inconsistent styles across interfaces.
• Misaligned design and code libraries, creating confusion among designers.
• Slowed workflows due to uncertainty in component usage.
These issues hindered productivity and led to inefficiencies in shipping new features, affecting both designers and engineers.
Solutions
We designed a responsive dashboard experience that works on both mobile and desktop. Key modules like ticket size, project status, chain info, and user participation were displayed clearly, while interactive charts and card-based layouts made navigation frictionless. Every interaction—from sales to claims—was crafted for ease and clarity, giving users full control over their investments.
